SHOPSTYLER JOURNAL
Alessandra Rich Pre-Fall 2024
Alessandra Rich Pre-Fall 2024 Wrapped in glamour, Alessandra Rich hides a seductive spirit and a touch of levity. According to Alfred Hitchcock, Grace Kelly was once described as a "snowy volcano". The actress, who later became a princess, embodied the famous stereotype of a sexy ice queen, looking elegan…
Alessandra Rich Pre-Fall 2024
Wrapped in glamour, Alessandra Rich hides a seductive spirit and a touch of levity.
According to Alfred Hitchcock, Grace Kelly was once described as a "snowy volcano". The actress, who later became a princess, embodied the famous stereotype of a sexy ice queen, looking elegant on the outside and sensual on the inside - a duality that some consider erotic. Alessandra Rich finds this paradox appealing and for the pre-fall explores the theme of the honest versus the obscene, a recurring motif in her work.
The collection is like playing Lolita in her glamorous mother's wardrobe. Evening gowns in black or red velvet look elegant from the front but reveal a sensual, deeply flared back. Ruffled lace bustiers peek out from under striped cardigans, paired with mini skirts barely underneath, while tailored men's tweed lamé blazers are draped over draped short dresses in '80s turquoise satin fit for the dance floor. XL denim sports jackets are also covered in stardust, adding a touch of night-time elegance.
Rich believes it is her duty as a designer to help women unleash their inner selves hidden under layers of social constraints. Freedom of expression should not be stigmatized by allowing girls to behave like socialites and mature women to behave like wild teenage girls.
Wrapped in glamour, Alessandra Rich hides a seductive spirit and a touch of levity.
According to Alfred Hitchcock, Grace Kelly was once described as a "snowy volcano". The actress, who later became a princess, embodied the famous stereotype of a sexy ice queen, looking elegant on the outside and sensual on the inside - a duality that some consider erotic. Alessandra Rich finds this paradox appealing and for the pre-fall explores the theme of the honest versus the obscene, a recurring motif in her work.
The collection is like playing Lolita in her glamorous mother's wardrobe. Evening gowns in black or red velvet look elegant from the front but reveal a sensual, deeply flared back. Ruffled lace bustiers peek out from under striped cardigans, paired with mini skirts barely underneath, while tailored men's tweed lamé blazers are draped over draped short dresses in '80s turquoise satin fit for the dance floor. XL denim sports jackets are also covered in stardust, adding a touch of night-time elegance.
Rich believes it is her duty as a designer to help women unleash their inner selves hidden under layers of social constraints. Freedom of expression should not be stigmatized by allowing girls to behave like socialites and mature women to behave like wild teenage girls.