Burberry – Leading the Skinny Scarf Trend

The collection is inspired by the long-standing relationship between fashion and music in England and highlights the influence of various styles that have shaped British culture over the decades. The designer juxtaposed the aesthetics of iconic movements – from the 1960s Mods style popularized by The Beatles, through the Britpop wave embodied by Oasis, to the Indie Sleaze phenomenon, which is making a comeback in 2025. Among the key pieces he reinterpreted, the skinny scarf stands out as a leading accessory in the collection.Generation Y still remembers the images of It-girls from the 2010s like Kate Moss, Agyness Deyn, and Alexa Chung, dressed in ripped skinny jeans, ribbed tank tops, leopard-print ballet flats, and, of course, a skinny scarf tied around the neck. Last year, the term “skinny scarf” saw a +471% increase in searches according to the Stylight platform. It’s no surprise, then, that this wardrobe icon is making such a remarkable comeback.Burberry has chosen to leverage its outdoor DNA by presenting a variety of versions – from long, warm scarves with fringes to elegant silk patterned models.

Burberry - 2026


Burberry - 2026

Emily Ratajkowski, Bella Hadid, Elsa Hosk… The skinny scarf is establishing itself as a favorite accessory among celebrities and influential young women, who choose it in various colors and prints. This comeback is part of the nostalgia shaping contemporary society, especially Generation Z, which enjoys looking back at eras they never personally experienced. Evidence of this can be seen in numerous TikTok videos featuring young women and men styling outfits with vintage influences that hark back to that time.


Alexa Chung


Emily Ratajkowski


Bella Hadid