The customised handbag: the return of individual style by Jane Birkin

Jane Birkin turned her iconic Birkin from Hermès into a real art object, decorating it with charms, textiles and unusual little treasures. This individual approach to style returned in full force on the catwalks, especially in the spring/summer 2024 collections of Miu Miu and Balenciaga, where voluminous bags became a canvas for creative self-expression and personalisation like never before.

A few years earlier, at Chanel's spring/summer 2015 show, the bags' bohemian charm was complemented by badges with messages or logos and other knit accessories.


Chanel - 2015

The stars were not late to adopt this fashion gesture. For example, Dua Lipa was spotted on the streets of New York with a custom Birkin bag from Hermès - adorned with a padlock and dangling tags around the handles. It's not just about following trends, it's about adding personality and character to the accessory.

This fashion message takes us back to the iconic style of Jane Birkin, who rarely parted with her Hermès bag - her faithful companion in everyday life. She loved to adorn its handles with keyrings, keys, pearls and fabrics - little personal talismans that added character. In an age where individuality is more precious than ever, this inimitable gesture of Jane's continues to inspire a new generation.