SHOPSTYLER JOURNAL
Gucci opens Milan Fashion Week Autumn-Winter 2025-2026 in style
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Gucci Autumn-Winter 2025/2026: Homage to heritage with modern elegance
Gucci opened Milan Fashion Week Autumn-Winter 2025-2026 with a show produced by the studio, a few weeks after announcing the departure of Sabato De Sarno, the former artistic director of the Italian house. This season the show took place at Superstudio Maxi, a space in the south of the capital. The tone was set as soon as they arrived: a horde of photographers flashed their cameras in an attempt to get the best shots of the celebrities, from Jessica Chastain to Julia Garner, not forgetting K-Pop stars like Gene from the band BTS, who had come especially for the occasion.The catwalk, created in honour of the fashion house's founder Guccio Gucci, paid tribute to the iconic intertwined double-G logo, which celebrates its 50th anniversary this year. The collection featured alternating men's and women's silhouettes that moved to the beat of an original composition by composer and conductor Justin Hurwitz, performed live by an orchestra.Returning to the concept of mixed shows, Gucci explored the theme of duality, inspired by the Italian "sprezzatura," a term originally referring to a masculine style that appears casual but is actually carefully considered. This "studied ease" is reminiscent of the French je-ne-sais-quoi that so well describes unadulterated Parisian chic. In this spirit, the silhouettes in the collection are both contrasting and harmoniously complementary.
Although the women's and men's parts are different, they complement each other. Fabrics like tweed from men's fashion have been reworked to embellish women's clothing, giving them a playful character and upping their sex appeal quotient. There are coats with 1950s accents, very short blazers revealing parts of the skin, and pencil skirts. Hardness and softness, purity and comfort, minimalism and accumulation... Everything clashes and combines beautifully. The colour concept imposed by the women's section, with the powder pink coated leather jacket, the apple green slip skirt and the pearl orange velvet dress with lavaliere collar, works in perfect harmony with the immaculate faux fur jacket, the long grey waistcoat and the sober men's trousers.
Filled with nostalgia, the studio also uses the house's flagship codes, developed over the years by the house's founder as well as former executives of the Italian brand. In particular, the studio is reviving Gucci's signature Horsebit bag from 1955, inspired by the world of equestrian sport and recognisable by its ponytail-shaped chain, which celebrates its seventieth anniversary this year.
