SHOPSTYLER JOURNAL
Louis Vuitton in Hong Kong with men's Pre-Fall 2024 collection
Louis Vuitton in Hong Kong with men's Pre-Fall 2024 collection For his second collection as creative director for men, Pharrell Williams chose the Avenue of the Stars in Hong Kong as the impressive venue. Models walked the runway, which stretched more than 400 meters under a starry sky and a drone light show. Th…
Louis Vuitton in Hong Kong with men's Pre-Fall 2024 collection
For his second collection as creative director for men, Pharrell Williams chose the Avenue of the Stars in Hong Kong as the impressive venue. Models walked the runway, which stretched more than 400 meters under a starry sky and a drone light show.

The collection unfolds as an exhibition of garments that carry energy, cross continents and embrace the harmonious fusion of different influences. Pharrell Williams creates pieces that become a vehicle for cultural exchange, connecting their owners to the essence of faraway beaches and dynamic urban life.

Farrell's collection reimagines the sailor's uniform with a contemporary twist, featuring nautical striped suits , pearl-buttoned coats and chambray sailor suits. Nautical elements are woven into the designs, from shell-embroidered jackets to tracksuits accented with ship's ropes. Sailor tattoo motifs are integrated with shell graphics, creating a unique aesthetic. The collection also features innovative designs, including LV's new infinity logo and Neptune-inspired patterns. Denim elements are bleached and the Roman god of the seas is evoked in designs reminiscent of Hawaiian floral shirts.
The show features a diverse team of locals, Hawaiian surfers and international friends who embody the global spirit of the collection. The original soundtrack by Pharrell Williams, Sua Lee and Rau Alejandro performed live on ukulele provides the perfect sonic backdrop.
For his second collection as creative director for men, Pharrell Williams chose the Avenue of the Stars in Hong Kong as the impressive venue. Models walked the runway, which stretched more than 400 meters under a starry sky and a drone light show.

The collection unfolds as an exhibition of garments that carry energy, cross continents and embrace the harmonious fusion of different influences. Pharrell Williams creates pieces that become a vehicle for cultural exchange, connecting their owners to the essence of faraway beaches and dynamic urban life.

Farrell's collection reimagines the sailor's uniform with a contemporary twist, featuring nautical striped suits , pearl-buttoned coats and chambray sailor suits. Nautical elements are woven into the designs, from shell-embroidered jackets to tracksuits accented with ship's ropes. Sailor tattoo motifs are integrated with shell graphics, creating a unique aesthetic. The collection also features innovative designs, including LV's new infinity logo and Neptune-inspired patterns. Denim elements are bleached and the Roman god of the seas is evoked in designs reminiscent of Hawaiian floral shirts.
The show features a diverse team of locals, Hawaiian surfers and international friends who embody the global spirit of the collection. The original soundtrack by Pharrell Williams, Sua Lee and Rau Alejandro performed live on ukulele provides the perfect sonic backdrop.