The Louis Vuitton Cruise 2024 show

The Louis Vuitton Cruise 2024 show
SHOPSTYLER JOURNAL
• 2 min read

The Louis Vuitton Cruise 2024 show

The Louis Vuitton Cruise 2024 show   Louis Vuitton presents the Cruise 2024 campaign against the charming baroque architecture of Isola Bella, Italy.   A palace overlooking the water, surrounded by endless gardens, a unique venue for the fashion show of the fashion house "Cruise" - the Borromeo Palace, whose…

The Louis Vuitton Cruise 2024 show
 
Louis Vuitton presents the Cruise 2024 campaign against the charming baroque architecture of Isola Bella, Italy.
 
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A palace overlooking the water, surrounded by endless gardens, a unique venue for the fashion show of the fashion house "Cruise" - the Borromeo Palace, whose construction began in the XVII century and was completed only 400 years later, after the Second World War.

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The looks are inspired by water folklore and the silhouettes resemble fairy tale characters.  A baroque atmosphere prevailed. Some of the models wore hats made by a workshop in Rome specialising in film and opera accessories.

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Ghesquiere describes the collection as a kind of "archaeology of the future", located on an island that "invites more dreamy thoughts".

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 Louis Vuitton's creative force over the past decade has combined baroque style with contemporary materials such as neoprene and sporty silhouettes.
The pastel colour palette and play of materials - silk jacquard, cashmere, jersey and organza - provided a story of transformation embodied in a multitude of stylistic ideas. The urban look coexisted with the feel of formal evening wear.