SHOPSTYLER JOURNAL
Vestiaire Collective defies fast fashion
Vestiaire Collective defies fast fashion Vestiaire Collective, one of the UK's best-known luxury resale websites, is taking a new stand against fast fashion by banning a number of brands from appearing on its site. The retailer announced this week that it will introduce a criteria-based definition of what the platform…
Vestiaire Collective defies fast fashion
Vestiaire Collective, one of the UK's best-known luxury resale websites, is taking a new stand against fast fashion by banning a number of brands from appearing on its site. The retailer announced this week that it will introduce a criteria-based definition of what the platform considers fast fashion, which will be developed with a committee of fashion industry experts.
Translated with DeepL.com (free version)
This team develops a framework based on five criteria that it believes cause overproduction and overconsumption. These are: low cost and reparability of garments, high turnover rate based on the estimated number of new garments discontinued per year, wide range of products and number of garments available at any given time, speed to market and frequency and intensity of sales promotions.
"The decision to ban fast fashion was made in support of Vestiaire Collective's long-standing work to promote alternatives to the dominant fashion model," said Dunja Vone, Vestiaire Collective's Director of Impact. "Fast fashion brands contribute to overproduction and overconsumption, leading to devastating social and environmental consequences in the global South. It is our duty to take action and pave the way for other industry players to join us in this movement and together make an impact."
Vestiaire Collective, one of the UK's best-known luxury resale websites, is taking a new stand against fast fashion by banning a number of brands from appearing on its site. The retailer announced this week that it will introduce a criteria-based definition of what the platform considers fast fashion, which will be developed with a committee of fashion industry experts.
Translated with DeepL.com (free version)
This team develops a framework based on five criteria that it believes cause overproduction and overconsumption. These are: low cost and reparability of garments, high turnover rate based on the estimated number of new garments discontinued per year, wide range of products and number of garments available at any given time, speed to market and frequency and intensity of sales promotions.
"The decision to ban fast fashion was made in support of Vestiaire Collective's long-standing work to promote alternatives to the dominant fashion model," said Dunja Vone, Vestiaire Collective's Director of Impact. "Fast fashion brands contribute to overproduction and overconsumption, leading to devastating social and environmental consequences in the global South. It is our duty to take action and pave the way for other industry players to join us in this movement and together make an impact."