Minimalism is back in full force!

Every summer has its dress - the one that takes over wardrobes, streets and Instagram. During the pandemic, it was the strawberry model, and in 2024, it was the provocative nude dress. Come summer 2025: what will be the next garment to become a fashion craze?If we look at the looks of the stars, the trend is clear: simple silhouettes dominate. Elegant long dresses - both fitted and free-falling - appear everywhere, from the street to the red carpet. In contrast to the bright and colourful patterns typical of the season, these dresses exude purity and restraint.


Dakota Johnson 


Cardi B

These sophisticated dresses are versatile enough to be worn both day and night. In New York, for example, Dakota Johnson was spotted wearing a white tank top from Khaite - a model with a square neckline and a calf-length hem that gives new life to the classic silhouette. This is the perfect example of the current fashion trend: timeless elegance. Cardi B's look with a beige dress with a halter fastening carries the same message - clean, without garish colours or excesses, it delicately accentuates the figure and leaves room for accessories to shine. In Cardi's case, with a pair of striking heels.


Bella Hadid

But the long dresses - almost touching the floor - are not left behind either. At the Cannes Film Festival last month, Bella Hadid appeared in a black draped gown by Saint Laurent, striking for its sophistication. In New York, Miley Cyrus opted for a black sheath-effect gown - devoid of embellishment but with an evocative sheer fabric that added just the right amount of drama.


Miley Cyrus

Why are maxi dresses the top choice this summer? Without a doubt, they reflect the rise of the quiet luxury aesthetic. Rather than relying on eccentricity, more people are opting for established brands such as The Row, Lemaire and Khaite, which offer elegant and timeless silhouettes. However, this doesn't mean that summer style has lost its personality. As a number of celebrities are proving, combining a classic dress with a distinctive accessory is the formula for success this season. Think of the maxi dress as a blank canvas - it's all in how you interpret it.


Kylie Jenner