Phaidon Nike: Better is Temporary "Sam Grawe" (9781838660512)

Phaidon Nike Better is Temporary — product description Nike Better is Temporary is a groundbreaking monograph published by the prestigious house Phaidon documenting the evolution of the Nike brand from a rebellious starter to a global sports and culture giant. Samuel Grawe’s publication offers an extraordinary behind‑the‑scenes look at the unique design and innovation philosophy of the American label. Beginning with the historic Breaking2 project — the 2017 attempt to break the two‑hour marathon barrier — the book in five thematic chapters analyses the brand’s core pillars: performance, visual expression, iconic collaborations, inclusive design and sustainability. The volume contains 500 colour illustrations, including unique archival material, previously unpublished prototypes and statements and stories from creators, serving as a true handbook of innovation for future generations. Author — Sam Grawe Publisher — Phaidon Binding — hard cover with transparent dust jacket, 320 pages Language — English Groundbreaking monograph describing the evolution, innovation culture and design philosophy of the Nike brand Behind‑the‑scenes of iconic projects, from breakthrough sports technologies to never‑before‑published prototypes Five thematic chapters: Performance, Brand Expression, Collaboration, Inclusive Design and Sustainability Unique edition with a distinctive cover in the iconic Volt and Hyperpunch colours and a visible spine with coloured tabs Additional chapter Crafting Color dedicated to the process of creating the brand’s colour palette Written by Sam Grawe former editor‑in‑chief of Dwell magazine and creative brand director Large format 23 × 31 cm; includes 500 colour illustrations ISBN 9781838660512 Essential item for every sneaker, design, sport and streetwear enthusiast