Taschen "The Package Design Book" (9783836555524)

Taschen "The Package Design Book" - product description "The Package Design Book" is an inspiring compendium of knowledge dedicated to the underappreciated art of packaging design. As the first element consumers encounter, packaging is crucial to a product's success in the marketplace. Produced by Taschen in collaboration with Pentawards , this publication showcases the most groundbreaking and influential designs from around the world. Its 576 pages gather hundreds of award-winning works from 2008 to 2016 in five main categories: beverages, food, body, luxury, and other markets. Through detailed descriptions and extensive photo documentation, readers can explore the visions of industry leaders and design agencies that shape our everyday lives. It is an excellent source of inspiration not only for design and marketing professionals but for anyone passionate about the creative process. Discover creativity in utilitarian form. Also check out our other design and visual communication albums. Editors — Pentawards, Julius Wiedemann Publisher - Taschen Hardcover , 576 pages Language - English The International Guide to Contemporary Packaging Design A collection of the best projects awarded the prestigious Pentawards between 2008 and 2016 An overview of hundreds of innovative works divided into market categories Detailed product descriptions revealing the behind-the-scenes work of leading design agencies An irreplaceable source of inspiration for graphic designers, designers and branding specialists A substantive study edited by Julius Wiedemann, an expert in visual culture Compact and durable format from the Bibliotheca Universalis series: 14 x 19.5 cm Weight: 0.99 kg – a solid dose of professional knowledge in a handy package